President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Team Environments

Team Environments is environments in which groups of people are brought together to work towards a common goal. These environments can be formal like a company conference room or informal like a family get-together. However, they have one common element-the need for team players to work with each other in harmony and share responsibility for the outcome of the activity. This is where many of the positive benefits of team building come into play. Team Environments provides a sense of community, mutual accountability and communication that leads to the development of teamwork.

There are a wide range of different Team Environments available, from exercises in classrooms to simulated get-togethers to full-blown activities. In most cases, the activities in these activities are organized by the facilitator/ trainer/ facilitator and/or the Team Building company. These activities may be run in real life, onsite or online. Most activities are designed to last anywhere from one day to several weeks. Some team environments last longer than others depending on the type of program being conducted and the interest and skill level of the participants.

One of the most important factors that drives Team Building activities is the rewarding of individual accomplishment. For this reason, most team environments have some form of rewards system in place. These rewards may be monetary or non-monetary in nature. In short, they are designed to encourage participants to engage in Team Building activities and give them lasting personal rewards beyond the basic reinforcement of success.

When we think about why organizations need to engage in Team Building, we often think first about increasing productivity. Team Building activities are designed to increase the productive output of the teams. Team Environments, then, can also increase productivity. However, the two are not mutually exclusive. In order for a Team Building activity to be truly effective, it needs to be an environment in which teams develop positive behaviors that promote productivity. In addition, it needs to foster an environment of continuous improvement where team players are continually exposed to new ideas and experiences that broaden their horizons and help them strive for greater accomplishment.

Teams that engage in a variety of Team Building activities ultimately become cohesive groups with greater levels of confidence in their own abilities and in the abilities of others within the teams. This can only occur, however, if the Team Environments being used provides an adequate challenge that keeps team players' skills sharp and their confidence at a high level. Teams that participate in stimulating activities outside of the Team Building process will tend to become distracted and lose interest in the processes being used to develop their potential as individuals. These groups will also become more interested in completing their own goals rather than trying to contribute to the overall goal of building strong teams. These are the teams that become easily frustrated and lose the ability to focus on the development of their fellow team members.

So what kinds of Team Environments are most effective for building strong teams? The most common Team Environments that fosters participation, communication and a common purpose are sports teams. These teams differ from each other in their degree of difficulty and in the degree of individual skill required in order to win the games.

Sports teams have both short term and long term goals. They may want to maintain a winning edge over their competitors, or they may wish to develop new players with the right skills for specific sports. Within these goals, the teams use different methods of engaging in Team Building activities and choose between different Team Environments to best meet their goals. The general rule of thumb for determining which Team Environments is most effective is to look at the common goals of the teams and select a Team Environments that best support each of these goals.

For instance, football teams often choose teams environments that require individual performance from each member of the team, such as passing a football over a fellow team member's head or running a drill with a player. Or, a baseball team may choose to play a friendly game of catch in a batting cage so that each member will be able to show off his/her talents and skills. Although it may seem more fun to participate in a Team Building activity that requires little personal effort on the part of the participants, it is not necessarily more productive. In fact, it can actually be very detrimental to the development of team member skills if members do not feel like they are making any kind of contribution or if they feel like they are merely taking care of themselves. Rather than making Team Building activities about self-celebration, they should be made about making a positive contribution to the team. Once a sense of teamwork and a sense of individual worth is developed within a group, then perhaps training is the answer.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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